RALI is much more than a bicycle brand. It is a story of overcoming challenges, innovation, and a passion for cycling that began more than four decades ago in Latin America. Founded in the 80s as a family project, RALI was born with a clear purpose: to bring the world of cycling closer to more people, with resistant, accessible bicycles adapted to the real needs of those who ride them.
Since that first workshop where the first units were assembled with artisanal dedication, RALI has come a long way. With effort and a vision for the future, we grew step by step, first conquering the hearts of thousands of cyclists in Latin America, and then making the leap to the international market.
Today, RALI is present in different countries, with a global team that works with the same purpose: to design bicycles that connect with each person’s lifestyle. Because each cyclist is unique, and each bicycle must also be.
At RALI, technology is not an end, but a means to improve the experience of those who choose to pedal with us. That is why our bicycles combine the best of current engineering with a practical and functional approach.
We design and develop models that respond to the real needs of everyday life: urban bicycles to move around the city in style; children’s bicycles that grow with the little ones; MTB and gravel bikes for adventure lovers; electric bikes for those looking for more autonomy and performance; and now, also, a professional line manufactured in Spain for those who demand the highest level.
Each RALI bicycle is the result of a careful process, where design, durability, and aesthetics come together. We work with high-quality materials and efficient processes that allow us to offer a reliable, competitive product with its own identity.
To design and manufacture bicycles that improve people’s lives, combining technology, accessibility, and design. We want each cyclist—from those taking their first steps to those competing at the highest level—to find in RALI a reliable, durable bicycle adapted to their lifestyle.
To be an international benchmark in the world of cycling, recognized for its capacity for innovation, commitment to sustainability, and closeness to its users. We aspire to lead the future of mobility on two wheels, promoting an active, healthy lifestyle connected with the environment.
We believe in the passion for cycling, useful innovation, accessible quality, and commitment to sustainability. We are committed to conscious mobility, local production, and creating bicycles that connect with people’s real lives.
After consolidating its position as one of the most recognized bicycle brands in Latin America, RALI began a new stage of international growth with a clear objective: to take its spirit to new markets while maintaining the identity and ambition that have defined it since its beginnings.
In 2022, the brand officially landed in Europe, establishing its headquarters in Spain and developing a solid and constantly expanding distribution network. Today, RALI is present in more than 300 specialized stores and large distributors such as El Corte Inglés, reinforcing its position as an accessible, reliable brand with international projection. Production in Turkey and in the Valencian Community allows us to optimize lead times, ensure availability and respond quickly to the demand of the European market.
At the end of 2025, RALI begins a new phase in Europe with the acquisition of the brand and the company in Spain by Germán Bañuls Ascó, a Valencian businessman with more than 25 years of experience in business management and international expansion processes of major brands. Under his leadership, RALI faces the future with a clear vision of sustainable growth, product strengthening and consolidation in the main European markets.
The roadmap is ambitious: strengthening and keeping intact the essence of the brand and reinforcing its commitment to design, innovation and cycling in all its forms.
